Research is I believe the method or the process to address, solve or understand the area of focus or the problem statement that the researcher wishes to investigate. Research is a tool that the researcher can use to further delve into the subject. The findings of the research are crucial to address the problem statement as they can justify the conclusion.
One of my favourite research organizations is the Joan Ganz Cooney Center who research ‘Children and Media consumption’. I was very impressed by reading (in the book The Tipping Point) about the research that is undertaken by the Sesame Workshop for the show Sesame Street. These areas of research really fascinate me!